نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشیار گروه آموزشی مدیریت کارآفرینی، دانشکده اقتصاد، مدیریت و علوم اداری، دانشگاه سمنان، سمنان، ایران
2 استاد گروه آموزشی مدیریت بازرگانی، دانشکده اقتصاد، مدیریت و علوم اداری، دانشگاه سمنان، سمنان، ایران.
3 دانشجوی دکتری مدیریت بازرگانی، دانشکده اقتصاد، مدیریت و علوم اداری، دانشگاه سمنان، سمنان، ایران
4 دانشجوی کارشناسی ارشد کارآفرینی، گروه مدیریت کارآفرینی، دانشکده اقتصاد، مدیریت و علوم اداری، دانشگاه سمنان،سمنان، ایران
5 دانشجوی دکتری مدیریت بازاریابی، دانشکده اقتصاد، مدیریت و علوم اداری، دانشگاه سمنان، سمنان، ایران.
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
Background: Small and medium-sized enterprises (SMEs), despite their critical role in economic growth, employment generation, and innovation, continue to face challenges such as resource imbalance, underutilized capacities, and structural limitations. The sharing economy, as an emerging approach, can enhance productivity, resilience, and competitiveness across production networks by enabling the shared use of capacities and assets, thereby facilitating the transition toward more sustainable supply chains.
Purpose: This study aims to develop a localized framework for managing resource imbalance in the supply chain of Iranian small industries, based on the principles and potential of the sharing economy.
Method: To achieve this objective, data were collected through 13 semi-structured interviews with industrial managers and experts and analyzed using thematic analysis through three stages of open, axial, and selective coding.
Findings: The results indicate that the adoption of the sharing economy in small industries depends on three essential prerequisites: strengthening digital infrastructure, establishing clear legal and insurance frameworks, and enhancing trust and collaborative culture at the organizational level. Based on these findings, the conceptual TRUST model was developed, consisting of five pillars—Technology, Regulation, Utilization, Strategy, and Transparency. By placing trust at the center, the model demonstrates that these components can transition from potential capability to effective performance only when inter-firm trust is reinforced.
Conclusion: The TRUST model not only contributes a theoretical innovation to the literature on the sharing economy and supply chain management but also serves as a practical roadmap for policymakers and industrial managers. It can facilitate the transition of small industries toward collaborative practices, sustainable productivity, and effective management of resource imbalance.
کلیدواژهها [English]
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