نوع مقاله : مقاله پژوهشی
نویسندگان
1 کارشناس ارشد مدیریت بازرگانی، موسسه آموزش عالی عطار، مشهد، ایران
2 گروه مدیریت، واحد مشهد، دانشگاه آزاد اسلامی، مشهد، ایران
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
Background and Purpose: Manufacturing companies are among those that outsource most of their services to other companies and, in doing so, seek to create value in logistics. The aim of this research is to investigate the creation of logistics value, and for this purpose, the antecedents of logistics performance were examined. Meanwhile, the roles of outsourcing communication quality, satisfaction with communications, and strategic alignment in manufacturing companies in the industrial towns of Mashhad were evaluated.
Method: The present research was descriptive-survey in nature. The statistical population consisted of manufacturing companies in the industrial towns of Mashhad. Simple random sampling was used, selecting 50 manufacturing companies in the industrial towns of Mashhad. Four questionnaires were distributed among each company’s CEO, internal manager, public relations manager, and logistics manager, resulting in a total of 200 completed questionnaires.
Findings: Results showed that trust has a positive and significant effect on both satisfaction and commitment. Three variables—strategic alignment, commitment, and satisfaction with the relationship—had a positive and significant effect on the quality of logistics outsourcing relationships. Two variables, strategic alignment and satisfaction with the relationship, positively and significantly affected logistics performance. The moderating role of logistics outsourcing relationship quality on the effect of satisfaction with the relationship on logistics performance was not confirmed.
Conclusion: The findings of this study indicate that strengthening mutual trust and strategic alignment between manufacturing companies and logistics service providers can effectively improve logistics performance. This improvement can lead to reduced supply chain costs, increased speed and accuracy in delivery, and ultimately enhanced customer satisfaction. Therefore, managers of manufacturing companies should carefully select logistics partners and invest in developing long-term, aligned relationships to facilitate greater value creation in the outsourcing process.
کلیدواژهها [English]
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