تحلیل SWOT-QSPM مبتنی بر زنجیره ارزش برای اولویت‌بندی استراتژی‌های تأمین‌کنندگان صنعت خودرو: مطالعه موردی شرکت گسترش تک

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی کارشناسی ارشد مدیریت کسب و کار، عملیات و زنجیره تامین، دانشکده مهندسی صنایع، دانشگاه سمنان، سمنان، ایران.

2 دانشیار گروه مهندسی صنایع، دانشکده مهندسی صنایع و مواد، دانشگاه سمنان، سمنان، ایران.

چکیده

سابقه و هدف: صنعت خودروسازی و به‌ویژه زنجیره تأمین آن، یکی از ارکان کلیدی رشد اقتصادی در بسیاری از کشورها محسوب می‌شود. هدف این تحقیق، شناسایی و تدوین استراتژی‌های مناسب برای بهبود وضعیت تأمین‌کنندگان قطعه در صنعت خودروسازی ایران با توجه به عناصر زنجیره ارزش و با استفاده از رویکرد تحلیل SWOT است. شرکت گسترش تک به عنوان مطالعه موردی در نظر گرفته شده است.
روش: این پژوهش از نوع کاربردی و با رویکرد توصیفی-تحلیلی انجام شده است. بازه زمانی تخقیق مربوط به خرداد 1402 تا اسفند 1403 می باشد. نمونه خبرگان مورد استفاده شامل 10 خبره مرتبط با صنعت خودرو می باشد. در مرحله نخست، از طریق بررسی‌های میدانی و مصاحبه با مدیران و کارشناسان ، نقاط قوت، ضعف، فرصت‌ها و تهدیدها با توجه به عناصر زنجیره ارزش شناسایی شدند و در قالب ماتریس SWOT دسته‌بندی و تحلیل شدند. در مرحله بعد، با استفاده از این ماتریس، استراتژی‌های اجرایی تدوین گردید. در نهایت، با بهره‌گیری از ماتریس برنامه‌ریزی استراتژیک کمی (QSPM)، اولویت‌بندی استراتژی‌ها صورت پذیرفت.

یافته‌ها: نتایج نشان دهنده ۹ نقطه قوت، ۶ نقطه ضعف، ۸ فرصت و ۹ تهدید است. همچنین در مجموع ۲۳ استراتژی تدوین شد. اولویت‌بندی استراتژی‌ها با استفاده از ماتریس QSPM نشان داد که استراتژی‌های تهاجمی بالاترین اهمیت را دارا می‌باشند.
نتیجه‌گیری: نتایج تحقیق نشان می‌دهد که با وجود چالش‌های جدی، فرصت‌های قابل توجهی برای رشد و توسعه تأمین‌کنندگان صنعت خودروسازی وجود دارد. همچنین استفاده از رویکرد تلفیقی مدیریت زنجیره ارزش، SWOT و QSPM به مدیران کمک می‌کند تا تصمیمات استراتژیک مؤثرتری اتخاذ نمایند.

کلیدواژه‌ها


عنوان مقاله [English]

Prioritizing Strategies for Automotive Industry Suppliers: A Value Chain-Based SWOT-QSPM Analysis

نویسندگان [English]

  • Diba Abonori 1
  • Mohammad Ali Beheshtinia 2
1 Master of Business Administration, Industrial Engineering Department, Semnan University, Semnan, Iran.
2 Associate professor, Industrial Engineering Department, Semnan University, Semnan, Iran.
چکیده [English]

Background and Objectives: The automotive industry—particularly its supply chain—is a key pillar of economic growth in many countries. This study aims to identify and develop appropriate strategies to improve the performance of auto parts suppliers in Iran’s automotive industry, based on value chain elements and using the SWOT analysis approach. The company Gostareshe Tak is considered as the case study.
Materials and Methods: This is applied research conducted using a descriptive-analytical approach. The study covers the period from June 2023 to March 2025. The expert sample includes 10 professionals with expertise in the automotive industry. In the first phase, strengths, weaknesses, opportunities, and threats were identified based on value chain elements through field studies and interviews with managers and specialists. These factors were then analyzed and categorized using a SWOT matrix. In the second phase, executive strategies were formulated based on this matrix. Finally, the strategies were prioritized using the Quantitative Strategic Planning Matrix (QSPM).
Results: The results reveal 9 strengths, 6 weaknesses, 8 opportunities, and 9 threats. A total of 23 strategies were formulated. Strategy prioritization using the QSPM matrix indicated that aggressive strategies hold the highest level of importance.
Conclusion: The findings suggest that despite significant challenges, there are considerable opportunities for the growth and development of automotive suppliers. Moreover, the integrated use of the value chain, SWOT, and QSPM approaches can support managers in making more effective strategic decisions.

کلیدواژه‌ها [English]

  • Strategy
  • Strategic Planning
  • Automotive Industry
  • SWOT Matrix
  • QSPM Matrix
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