نوع مقاله : مقاله پژوهشی
نویسندگان
1 گروه مهندسی صنایع- دانشگاه سمنان
2 سمنان-دانشگاه سمنان- گروه مهندسی صنایع
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسنده [English]
Background and Objectives: The automotive industry—particularly its supply chain—is a key pillar of economic growth in many countries. This study aims to identify and develop appropriate strategies to improve the performance of auto parts suppliers in Iran’s automotive industry, based on value chain elements and using the SWOT analysis approach. The company Gostareshe Tak is considered as the case study.
Materials and Methods: This is applied research conducted using a descriptive-analytical approach. The study covers the period from June 2023 to March 2025. The expert sample includes 10 professionals with expertise in the automotive industry. In the first phase, strengths, weaknesses, opportunities, and threats were identified based on value chain elements through field studies and interviews with managers and specialists. These factors were then analyzed and categorized using a SWOT matrix. In the second phase, executive strategies were formulated based on this matrix. Finally, the strategies were prioritized using the Quantitative Strategic Planning Matrix (QSPM).
Results: The results reveal 9 strengths, 6 weaknesses, 8 opportunities, and 9 threats. A total of 23 strategies were formulated. Strategy prioritization using the QSPM matrix indicated that aggressive strategies hold the highest level of importance.
Conclusion: The findings suggest that despite significant challenges, there are considerable opportunities for the growth and development of automotive suppliers. Moreover, the integrated use of the value chain, SWOT, and QSPM approaches can support managers in making more effective strategic decisions.
کلیدواژهها [English]
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