نوع مقاله : مقاله پژوهشی
نویسندگان
1 گروه مدیریت صنعتی، دانشکده مدیریت و اقتصاد، دانشگاه گیلان، رشت
2 گروه مدیریت، دانشکده مدیریت و اقتصاد، دانشگاه گیلان، گیلان، رشت، ایران.
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
Achieving a sustainable value network for the distribution of oil products is one of the main goals of the National Iranian Oil Products Distribution Company. But this path has always faced challenges and obstacles. The purpose of this research is to analyze the relationships between the elements of the sustainable value network of oil products distribution and determine its most important categories in terms of importance (influence and effectiveness). In terms of purpose, the research is applied, and in terms of data collection, it is descriptive, and fuzzy cognitive mapping method was used to analyze relationships. The data were collected through a questionnaire and semi-structured interview of 10 experts who were selected purposefully, and the results of the analysis were presented in the form of a graphic display of cognitive maps that include the relationship between categories. The results showed that the categories of sustainable value network; Re-engineering of structure, process and systems; product consumption management and stakeholder management are respectively the most important and should be given special attention.
کلیدواژهها [English]
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