رونمایی از نقش فناوری های نوین انقلاب صنعتی چهارم در بهبود عملکرد زنجیرۀ تأمین پایدارِ شرکت‌های دانش بنیان: آیا شیوه‌های اقتصاد مدور کمک می کند؟

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دکتری تخصصی مدیریت دولتی، گرایش تصمیم گیری و خط مشی گذاری عمومی، دانشکده اقتصاد، مدیریت و علوم اداری، دانشگاه سمنان، سمنان، ایران

2 استادیار، دانشکده اقتصاد و مدیریت دانشگاه ارومیه، ارومیه، ایران

چکیده

پایداری به طور گسترده به عنوان یک پدیده فراگیر که زیربنای عملیات و عملکرد کسب و کارها است، شناخته شده است. از این‌رو، هدف اصلی پژوهش واکاوی نقش پذیرش اینترنت اشیاء و هوش مصنوعی بر عملکرد زنجیرۀ پایدار با نقش میانجی شیوه‌های اقتصاد مدور است. جامعه آماری پژوهش شامل کارشناسان، مدیران عامل، زنجیرۀ تأمین، بازاریابی و فروش و تولید و عملیات شرکت‌های دانش‌بنیان فعال در پارک علم و فناوری شهر ارومیه می‌باشند. تعداد 40 شرکت به صورت روش نمونه‌گیری تصادفی ساده انتخاب گردید و تعداد 120 پرسشنامه بین مدیران (هر شرکت دانش‌بنیان سه پرسشنامه) توزیع گردید. ابزار گرد‌آوری اطلاعات، پرسشنامه استاندارد است. برای تجزیه و تحلیل داده‌ها از مدل‌سازی معادلات ساختاری بهره گرفته شد. یافته‌های پژوهش نشان داد که پذیرش اینترنت اشیاء و هوش مصنوعی بر عملکرد زنجیرۀ تأمین پایدار تأثیر مثبت و معنادار دارند. افزون براین، پذیرش اینترنت اشیاء و هوش مصنوعی بر شیوه‌های اقتصاد مدور تأثیر مثبت و معنادار دارند. همچنین، نتایج بیانگر این است که بین شیوه‌های اقتصاد مدور و عملکرد زنجیرۀ تأمین پایدار تأثیر مثبت و معناداری یافت شد. اقتصاد مدور از پتانسیل بسیار خوبی برای دستیابی به اهداف پایداری برخوردار است؛ زیرا می‌تواند زباله‌ها را به میزان قابل توجهی کاهش دهد و در نهایت عملکرد پایداری شرکت را بهبود دهد. همچنین اقتصاد مدور می‌تواند مصرف منابع طبیعی را بدون تأثیر بر مصرف به حداقل برساند.

کلیدواژه‌ها

عنوان مقاله [English]

Unveiling the Role of New Technologies of the Fourth Industrial Revolution in Improving the Sustainable Supply Chain Performance of Knowledge-Based Companies: Does Circular Economy Practices Help?

نویسندگان [English]

  • Mohsen Eynali 1
  • Hooshmand Bagheri Garbollagh 2
1 Ph.D in public Management, decision and public policy making, Faculty of Economics, Management and Administrative Sciences, Semnan University, Semnan, Iran
2 Assistant Prof., Department of Business Management, Faculty of Economics and Management, Urmia University, Urmia, Iran.
چکیده [English]

Sustainability is widely recognized as a pervasive phenomenon that underpins the operations and performance of businesses. Therefore, the main goal of the current research is to examine the role of the adoption of the Internet of Things and artificial intelligence on the performance of the sustainable chain with the mediating role of circular economy practices. The statistical population of the research includes experts, managing directors, supply chain, marketing and sales, and production and operations of knowledge-based companies active in the science and technology park of Urmia city. 40 companies were selected by simple random sampling method and 120 questionnaires were distributed among managers (three questionnaires for each knowledge-based company). The data collection tool was a standard questionnaire whose validity was confirmed by experts and its reliability was estimated using Cronbach's alpha coefficient. Structural equation modeling was used to analyze the research data. The findings of the research showed that the adoption of the Internet of Things and artificial intelligence has a positive and meaningful effect on the performance of the sustainable supply chain. In addition, the adoption of the Internet of Things and artificial intelligence has a positive and significant effect on circular economy practices. Also, the research results show that there was a positive and significant effect between circular economy practices and sustainable supply chain performance. Based on the results, the circular economy has a great potential to achieve sustainability goals; because it can significantly reduce waste and ultimately improve the company's sustainability performance. Also, the circular economy can minimize the consumption of natural resources without affecting consumption.

کلیدواژه‌ها [English]

  • Adoption of Internet of Things
  • adoption of artificial intelligence
  • circular economy
  • sustainable supply chain performance
  • knowledge-based companies

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مدیریت زنجیره ارزش راهبردی
دوره 1، شماره 2 - شماره پیاپی 2
مقالات پژوهشی
آذر 1403
صفحه 41-60

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سابقه مقاله

  • تاریخ دریافت: 29 مرداد 1403
  • تاریخ بازنگری: 01 آبان 1403
  • تاریخ پذیرش: 15 بهمن 1403
  • تاریخ انتشار: 01 آذر 1403

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