References
AboElHamd, E., Abdel-Basset, M., Shamma, H.M., Saleh, M. and El-Khodary, I. (2021). Modeling Customer Lifetime Value Under Uncertain Environment, Neutrosophic Sets and Systems, 39(1), 10-30.
Bagozzi R.P., Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science. 16(1), 74–94.
Brown, T., & Wilson, K. (2022). Trust as a Driver of Customer Lifetime Value in Modern Marketing. International Journal of Business Studies, 29(4), 255-270.
Chou, S. and Chen, C. (2018), The influences of relational benefits on repurchase intention in service contexts: the roles of gratitude, trust and commitment, The Journal of Business & Industrial Marketing, 33(5), 680-692.
Curtis, T., Abratt, R., Rhoades, D. and Dion, P. (2011). Customer loyalty, repurchase and satisfaction: A meta-analytical review, Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 24, 1-26.
Dagger, T.S., David, M.E. and Ng, S. (2011). Do relationship benefits and maintenance drive commitment and loyalty? The Journal of Services Marketing, 25(4), 273-281.
Dandis, A.O., Al Haj Eid, M.B., Robin, R. and Wierdak, N. (2022). An empirical investigation of the factors affecting customer lifetime value, The International journal of quality & reliability management, 39(4), 910-935.
Dandis, A.O., Wright, L.T., Wallace-Williams, D.M., Mukattash, I., Al Haj Eid, M. & Cai, H. (2021), Enhancing consumers' self-reported loyalty intentions in Islamic Banks: The relationship between service quality and the mediating role of customer satisfaction, Cogent business & management, 8(1), 1892256.
Fatikhaturrohmah, F., Suharyono, S. and Kusumawati, A. (2020), Pengaruh relational benefits terhadap satisfaction, trust, dan advocacy, Profit: Journal Administrasi Bisnis, 93-103.
Fornell, C., Larcker, D. F. 1981. Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50.
Goodwin, C. and Gremler, D. (1996), Friendship over the counter: how social aspects of service encounters influence consumer service loyalty, Advances of Services Marketing Management, 5, 247-282.
Gremler, D. D., Van Vaerenbergh, Y., Bruggen, E. C. and Gwinner, K. P. (2020), Understanding and managing customer relational benefits in services: A meta-analysis, Journal of the Academy of Marketing Science, 48(3), 565-583.
Gwinner, K.P., Gremler, DD and Bitner, M.J. (1998), Relational benefits in services industries: The customer's perspective, Journal of the Academy of Marketing Science, 26(2), 101-114.
Hair, J.F., Anderson, R.E., Tatham, R.L., Black, W.C., 1998. Multivariate Data Analysis, fifth ed. Prentice Hall, Englewood Cliffs, NJ.
Hennig-Thurau, T., Gwinner, K.P. and Gremler, DD (2002), Understanding Relationship Marketing Outcomes: An Integration of Relational Benefits and Relationship Quality, Journal of Service Research, 4(3), 230-247.
Jewell D.V. 2001. Guide to evidence-based physical therapist practice (2nd edition). Jones & Bartlett Learning: Ontario.
Johnson, M. (2022). Enhancing Customer Experience to Maximize Lifetime Value. Journal of Consumer Research, 48(3), 345-360.
Kim, W. and Ok, C. (2009), The Effects of Relational Benefits on Customers' Perception of Favorable Inequity, Affective Commitment, and Repurchase Intention in Full- Service Restaurants, Journal of Hospitality & Tourism Research, 33(2), 227-244.
Kock, N. 2011. Using WarpPLS in e-Collaboration Studies: Mediating effects, control and second order variables and algorithm choices. International Journal of e-Collaboration, 7(3): 1-13.
Kotler, P., Armstrong, G. and Opresnik, M.O. (2020) Principles of Marketing. 18th Edn, Global Edn, Pearson, Harlow, England.
Kumar, V. (2006), Customer lifetime value. In R. Grover, & M. Vriens (Eds.), The handbook of marketing research: Uses and future advances (pp. 606–627). Thousand Oaks: Sage Publications
Kumar, V. and Reinartz, W. (2016), Creating Enduring Customer Value, Journal of marketing, 80(6), 36-68.
Kumar, V., and Pansari, A. (2016), National culture, economy, and customer lifetime value: Assessing the relative impact of the drivers of customer lifetime value for a global retailer, Journal of International Marketing, 24(1), 1-21.
Lam, I.K.V. and Wong, I.A. (2020), The role of relationship quality and loyalty program in tourism shopping: a multilevel investigation, Journal of Travel & Tourism Marketing, 37(1), 92-111.
Morgan, R.M. and Hunt, S.D. (1994), The Commitment-Trust Theory of Relationship Marketing, Journal of Marketing, 58(3), 20
Ong, C. H., Lee, H. W. and Ramayah, T. (2018), Impact of brand experience on loyalty, Journal of Hospitality Marketing & Management, 27(7), 755-774.
Radojevic, T., Stanisic, N. and Stanic, N. (2015), Ensuring positive feedback: Factors that influence customer satisfaction in the contemporary hospitality industry, Tourism Management, 51, 13-21.
Rahimi, A., S. (2020). Internal marketing and employee productivity with the mediating role of knowledge sharing behavior in the hotel industry, Productivity management, 3(14), 148-171. (In persian)
Ryu, K. & Lee, J. 2017, Examination of Restaurant Quality, Relationship Benefits, and Customer Reciprocity from the Perspective of Relationship Marketing Investments, Journal of hospitality & Tourism Research, 41(1), 66-92
Singh, G., Slack, N., Sharma, S., Mudaliar, K., Narayan, S., Kaur, R. and Sharma, K.U. (2021), Antecedents involved in developing fast-food restaurant customer loyalty, TQM Journal, 33(8), 1753-1769.
Smith, J., Green, R., & White, A. (2023). Customer Satisfaction and Loyalty in Relationship Marketing. Journal of Marketing Research, 60(2), 145-160.
)