نوع مقاله : مقاله پژوهشی
نویسندگان
1 گروه رهبری، سازمان و رفتار، دانشکده بازرگانی هنلی، دانشگاه ردینگ، ردینگ، انگلستان
2 گروه کسب و کار، دانشکده مدیریت، دانشگاه غرب اسکاتلند، پایزلی، اسکاتلند.
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
With the increasing speed of technological changes, organizations are looking for a solution to respond to these changes. R&D units play in this direction. This study has been conducted with the aim of studying the optimization strategy of the portfolio of research projects based on the chain of actions necessary to achieve open R&D in SMEs. Soda technique has been used to study the chain of the most important measures. After calculating the weight of measures using fuzzy AHP and the weight of projects using SAW method, the mathematical model presented with the aim of optimizing the portfolio of research projects based on zero/one goal programming was studied in Saveh Chocolate Company. The size of the statistical sample was 15 people who were selected by judgment and snowball. In the first stage, the most important necessary measures were identified, includng: creating information systems, availability of suppliers, meeting the needs of customers and environmental pollution. In the second stage, the portfolio of research projects, including 5 projects, was examined and the results were approved according to the opinion of the experts. Accordingly, information systems accelerate access to customers and suppliers. In addition, the use of renewable raw materials and participation in environmentally friendly production programs through partnerships with universities and research institutions can reduce the harmful effects on the environment.
کلیدواژهها [English]
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