Analysis of the Elements and Relationships of the Components of the Sustainable Value Network of Distribution of Oil Products with the Fuzzy Cognitive Mapping Method

Document Type : Original Article

Authors

1 Department of Industrial Management, Faculty of Management and Economics, University of Guilan, Rasht.

2 Department of Management, Faculty of Management and Economics, University of Guilan, Guilan, Rasht, Iran.

10.22075/svcm.2025.35196.1011

Abstract

Achieving a sustainable value network for the distribution of oil products is one of the main goals of the National Iranian Oil Products Distribution Company. But this path has always faced challenges and obstacles. The purpose of this research is to analyze the relationships between the elements of the sustainable value network of oil products distribution and determine its most important categories in terms of importance (influence and effectiveness). In terms of purpose, the research is applied, and in terms of data collection, it is descriptive, and fuzzy cognitive mapping method was used to analyze relationships. The data were collected through a questionnaire and semi-structured interview of 10 experts who were selected purposefully, and the results of the analysis were presented in the form of a graphic display of cognitive maps that include the relationship between categories. The results showed that the categories of sustainable value network; Re-engineering of structure, process and systems; product consumption management and stakeholder management are respectively the most important and should be given special attention.

Keywords

Strategic Value Chain Management
Volume 1, Issue 2 - Serial Number 2
December 2024
Pages 1-24

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History

  • Receive Date: 02 September 2024
  • Revise Date: 25 October 2024
  • Accept Date: 07 January 2025
  • Publish Date: 21 November 2024

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